Who is SustMeme?

cropped-unnamed.jpgSustainable Futurist, Speaker, Facilitator and Journalist, Jim McClelland is the man behind the brand SustMeme.

With a Master’s degree in ‘The Word & the Visual Imagination’, Jim has amassed over 20 years’ experience in magazine publishing, mostly spent editing sustainability journals for business and the built environment sector.

McC MediaHis portfolio ranges from newspapers, through regional and national B2B and B2C periodicals, onto yearbooks and in-depth supplements and white papers. He has edited and writes regularly for special reports published in The Times and The Sunday Times, plus has been quoted in The Sunday Times, The Guardian and The Telegraph. Freelance work includes guest articles authored specifically for such as blue-chip corporates and global brands, international magazines and public bodies, ranging from The Gap and ENI, through JLL to CBS EcoMedia. He has edited chapters for an academic book on Unconventional Computing: Design Methods for Adaptive Architecture, plus video content for APRES: Action Programme on Responsible Sourcing.

Events commitments include contributing in the role of programme director, chair, presenter or panellist at world and national conferences, seminars and workshops. In 2015, he facilitated the innovative Hackathon to draft a Manifesto for Ethical Sourcing in Construction, on behalf of APRES. He has also sat as a judge for the Environment Agency Water Efficiency Awards, the IPA Magazine Design Awards, Interbuild New Product Awards, 100%Design Awards, plus City of London Corporation ‘Sustainable City Awards’ and Chaired both the sustain’ Magazine and OSC Awards.

Highly active and engaged across social media, Jim is ranked in the Top 30 Sustainability bloggers on Twitter worldwide, amongst the Top 10 CSR Pros and the global Top 46 Resource & Optimization Influencers.

He has the honour of being included in the 2014, 2015 and 2016 Editions of Debrett’s ‘People of Today’, the annual publication described as celebrating those individuals who are positively influencing Britain and inspiring others through their achievements and leadership.

Professional Portfolio

Director of Sustainability at McClelland Media Ltd, Jim is also engaged as Strategic Media Advisor to the Supply Chain Sustainability School, providing consultancy since July 2014 in support of the dynamic growth of the School both in UK and global markets, overseeing PR and Comms activities on an ongoing basis.

In addition, Jim supported Chelgate for five years from 2011 as a Senior Consultant ‘of special counsel’ in their public affairs and public relations activities on sustainability, renewable energy and built environment matters. Based in London, Brussels and Bucharest, Chelgate has a terrific track record on both national issues and international relations, to which Jim brought additional sectoral expertise, working closely with their specialist division Chelgate Environment.

Beginning February 2012, Jim also took up a rôle with Sustainable Life Media and sat on the Advisory Board for the successful launch of their Sustainable Brands conference event SB London. An integrated media company, based in San Francisco, California, USA, SLM delivers information, produces events, and cultivates communities of interest to facilitate the shift to a flourishing and sustainable economy.

As a Sustainable Futurist, particular topics of interest include: Systemics, Swarm Theory, Semiotics, ‘Greenwash’, CSR, Living Roofs & Walls, EthEco Design and Future Cities.

You can find fuller biographical and employment details for Jim on LinkedIn, plus view his profiles on  Facebook and Twitter as @SustMeme.
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Appointment as Senior Consultant with Chelgate Environment

It is my great pleasure to announce my appointment by Chelgate as a Senior Consultant ‘of special counsel’ in their public affairs and public relations activities on sustainability, renewable energy and built environment matters.

I have known both Nick Wood-Dow and Mike Hardware, the colleagues at Chelgate with whom I shall be working most closely, for well over 10 years now. Having collaborated on numerous projects together since the late 1990s, I hold their work in the highest regard and am delighted to have been invited officially by Chairman Terence Fane-Saunders to become a member of the team at Chelgate.

On a professional basis going forward, I should welcome the opportunity to discuss areas of shared interest where Chelgate and I might be able to provide service and support on matters of public affairs and public relations. Based in London, Brussels and Bucharest, Chelgate has a terrific track record on both national issues and international relations and I am looking forward to working directly alongside my new colleagues to deliver consultancy of the highest order on Sustainability.

Interested parties can view the full press announcement of my appointment by visiting the Chelgate website, where you will also be able to learn more about the company in general, their sector involvements and specialisms, plus dedicated division Chelgate Environment.

The appointment by Chelgate represents a significant development in the establishment of my portfolio career, following the successful sale of the magazine titles I founded (further information about which can be viewed below).


Sale of sustain’ Magazine brand
A change in ownership of sustain’ Magazine has been announced officially, following the sale of the brand, associated publications and Awards programmes on Friday 17th June, 2011.
The new Publishers of sustain’, Manchester-based company Media Sales Network are excited about the prospects for the magazine, associated titles and events, moving forward into a further chapter of development and growth.
Founder and outgoing Editor of sustain’, Jim McClelland said:
“Launched back in 1999, sustain’ Magazine really was one of the very first UK publications to take the Sustainability message to the mainstream and I hope to see it continue to champion the business case long into the future. I am very proud of its contribution to the media debate in this country and the building of awareness amongst members of the business community. That said, the battle for a sustainable future is far from won and I am a passionate supporter of the call for action on key issues at global, national and local levels. There is much yet for us to do.”