Category Archives: Sustainability: Say the Words

The Future in 5 Words… #5: ‘Sustainable’

Why Life should be… ‘Sustainable’ Sustainability means very different things to different people – and I am not talking about debating the definition, as most of us are long past that point. For some in the more developed regions of the world and relatively affluent … Continue reading

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The Future in 5 Words… #4: ‘Inclusive’

Why Work will be… ‘Inclusive’ Diversity is desirable; we know this. It is intrinsically linked to principles of fairness and respect, equality and human rights; with its arch nemesis Discrimination outlawed by state legislation and workplace regulation. This is not, however, why work … Continue reading

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The Future in 5 Words… #3: ‘Loopy’

Why Innovation will be… ‘Loopy’  At the back end of last year, the new Circular Economy Package from the European Commission came out to a cacophony of mismanaged expectations, eliciting cries of disbelief and sighs of relief, in almost equal measure. It was both lauded … Continue reading

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The Future in 5 Words… #2 ‘Sociable’

Why Business will be… ‘Sociable’  For the company of tomorrow, as environmental sustainability becomes increasingly commonplace and the language used to describe it sometimes flat and tired, so its underachieving sibling social sustainability will blossom and grow in popularity. This more human-centric … Continue reading

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The Future in 5 Words… #1: ‘Sensorsational’

Why Cities will be… ‘Sensorsational’  Mushrooming urbanisation has already seen us race past the halfway point for the proportion of people living in cities (with estimates reaching 54% in 2014) and is predicted to hit 2 in every 3, by 2050 (66%). With the boom … Continue reading

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Stories from the Dark Side of the Moon

Dump Linear Language for a Circular Economy Last Tuesday evening, I experienced one of those minor green-geek moments that trips off a train of thought… The trigger was rubbish, literally. Walking the dog in the dark and drizzle, I got a small … Continue reading

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Sustainability: Say the Words!

‘Don’t Let the Perfect Be the Enemy of the Good’  There can be a nervousness amongst brands and organisations only just emerging into the eco and ethical arena, wary of communicating sustainability credentials and policies for fear of laser-like scrutiny … Continue reading

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