Are Tech Giants Going Green?
New writing… My recent piece for Eniday is now live, looking at the trend amongst tech companies for investment in clean and green energy. Of course, it is partly about energy saving and security in their data centres, but there is more it than that. Their willingness, even eagerness, to broadcast their achievements in renewable energy is tantamount to advocacy and tells its own story. Typically, these are companies and brands staffed by and selling to Millennials who ‘want purpose over paychecks’. As such, they are now home to the clean power generation. Follow the link for a fuller answer to the question: ‘Are tech giants going green?’