New writing… My recent piece for Eniday is now live, looking at the trend amongst tech companies for investment in clean and green energy. Of course, it is partly about energy saving and security in their data centres, but there is more it than that. Their willingness, even eagerness, to broadcast their achievements in renewable energy is tantamount to advocacy and tells its own story. Typically, these are companies and brands staffed by and selling to Millennials who ‘want purpose over paychecks’. As such, they are now home to the clean power generation. Follow the link for a fuller answer to the question: ‘Are tech giants going green?’
A version of this article – which explores the value of intangibles to workplace wellbeing, (Millennial) talent attraction and retention, as well as personal motivation and mindfulness, plus associated relationships between the Arts and Business – first appeared in Artworks Journal, Issue 04, Volume 01, Spring/Summer, 2014.
Intangibles are like melted butter: Hot, slippery and likely to leave a mark. You can witness, but not see them; feel, but not touch; value, but not spend them (though maybe sell).
For a business world grappling with the new metrics of wellbeing and wonderment at work, intangibles carry the promise of inspiration and innovation. But how do you manage what you cannot measure? How do you budget for non-financials? How do you order the unknown?
Investment in the happiness and spiritual health of staff and the extended family of stakeholders can pay dividends in terms of triple-bottom-line performance, brand enhancement and positioning. As economic recovery gathers pace and Millennials flood the market, stakes are rising for staff recruitment, performance, satisfaction and retention. As a result, winning differentiators for an organisation and offer of employment are vital to understand and communicate.