Just when you thought environmental sustainability had become so mainstream as to be safe and tame, maybe even have sold out its rebel roots a little in the race for acceptance… Politics in the US and UK lurch to the right – suddenly, the fight is back on. With eco more warrior than worrier, once more, we are outlaws again!
New writing… My recent piece for Eniday is now live, looking at the trend amongst tech companies for investment in clean and green energy. Of course, it is partly about energy saving and security in their data centres, but there is more it than that. Their willingness, even eagerness, to broadcast their achievements in renewable energy is tantamount to advocacy and tells its own story. Typically, these are companies and brands staffed by and selling to Millennials who ‘want purpose over paychecks’. As such, they are now home to the clean power generation. Follow the link for a fuller answer to the question: ‘Are tech giants going green?’