Guest Blog: Draft Copy
Editor’s Notes: In general, we are looking for Guest Blog submissions that offer insights and share stories of interest to a broad Sustainability readership. Ideally, the full draft should run between 400-800 words in total (5,000 characters max), as that is the classic length thought suited to consumption on desktop, tablet and smartphone alike.
- Style & Tone: Whilst we are keen to retain the personality and voice of your personal blogging style, SustMeme does cater primarily for a (global) business audience and so we ask that you kindly keep that in mind as you write. Please be advised we reserve the right to proof, sub and revise the copy, to suit house style.
- Links: Where possible we encourage the use of hyperlinks in the text to take the reader down into the detail, should they desire to delve deeper. This is especially recommended for product and project mentions, as well as references to such as reports and regulations, or the facts and figures behind statistics. Embedding links in this way will help the narratve flow and keep the word count more manageable.
- Bio: We invite you to include a brief biographical note (to be entered in a dedicated field on the submission form) to run on the bottom of the Blog, providing a profile of the Author. This is the ideal place to include links to your own blog, or company website, as well as social media handles, such as your Twitter identity.
- Images: We consider the accompanying image(s) to be an important part of any successful blog, not least in helping it attract attention in social media posts, featured in such as Twitter Cards. Ideally, we should like you to upoload at least one picture, or (info)graphic to illustrate your story. Please note, we are not inclined to accept company logos for use in the blog, neither are we intending to add a profile picture of the Author as standard – primarily because not everyone has a portrait they wish to have published and we should prefer to be consistent across all submissions. As regards file size for uploads, we recommend a maximum of 1MB per image. Top Tip: An image 1280×720 is perfect for including the blog as one of the 5 feature posts promoted on the home page.
Any questions, please do get in touch – you can find SustMeme contact details here.