New writing… My latest piece for The Hub – the award-winning content platform curated by Mitsubishi Electric – looks at the rise of Formula E, the all-electric Grand Prix series, Now in its sixth year, Formula E has added not only new automaker teams for the new season – Mercedes Benz and Porsche – but also more major global brands as sponsor partners. As testing begins ahead of the first road race in the rather unlikely location of Saudi Arabia, my piece explores what this high-profile-but-zero-emissions sporting extravaganza says about the rise of electric vehicles worldwide, the countries and cities involved, plus the mainstreaming of the marketing push. Please click the link to read the post in full and learn how this ‘E-revolution hits the road‘.
GUEST BLOG: Eco-conscious consumers are cutting plastic, but confused about how they can help most…
When it comes to recycling, do you have the best of intentions, but not always the information or knowledge to match? Are you an unwitting polluter? In this SustMeme Guest Post, Yanyan Ji, SVP Marketing at Gazelle, a known leader in electronic waste, talks us through the findings of a representative survey of British consumers, which explored their environmental beliefs and lifestyle behaviours, plus, in some cases, the disconnect between the two…
YJ:New research finds 83% of Britons are doing more than ever to cut the amount of plastic they use and throw away. Women are leading this plastic-cutting charge with 90% saying their desire to use less is higher than ever.
However, the survey, which was carried out by the phone-recycling company, Gazelle, also found that over 35 million Brits (57% of those surveyed) are still risking dangerous chemicals leaching into the ground and contaminating our soils and waterways, by throwing away electronic gadgets such as old phones. Read more
New writing... Pleased to say I have had another article published in The Times newspaper, as part of a special Raconteur report on the Future of Procurement.
The piece explores how workers are often the victims when there are gaps between legal and ethical procurement. Figures from the International Labour Organization (ILO), released most recently in 2017, revealed that more than 40 million people worldwide were in modern slavery in 2016, including around 25 million in forced labour. Of those in forced labour, some 16 million were being exploited in the private sector. Furthermore, there were more than 152 million estimated victims of child labour, almost half of whom were aged between 5 and 11.
The heat is on, however. Businesses nowadays have a lot to lose if they neglect their responsibilities and the lines between profit and social conscience are no longer so easily defined. Brands are playing with fire when it comes to ethical procurement and those that muddy transparency, frustrate traceability and neglect communications get burned.
To read the article in full, complete with expert insights, comment and analysis, please click here: