New writing… My latest piece for Real Views is now live, looking at how attitudes towards sustainability metrics have changed amongst the global investment community.
Clean and green energy is clearly becoming increasingly attractive to investors and fund managers as they decarbonise and derisk their portfolios, from stocks and shares, to assets and acquisitions. As a result, new resilience and responsibility metrics can now be seen influencing corporate clients, as well as real estate deals and development.
This brief ‘listicle’ identifies 5 key drivers behind these recent and ongoing shifts in perception, principle and practice that are impacting markets worldwide and together helping create ‘A new climate for sustainable investment’.
For the company of tomorrow, as environmental sustainability becomes increasingly commonplace and the language used to describe it sometimes flat and tired, so its underachieving sibling social sustainability will blossom and grow in popularity. This more human-centric business vision will necessitate a subtle linguistic shift towards ‘people-words’. The combined trends of social-media engagement and interaction with the sharing economy (forecast to be worth $335bn by 2025) currently see corporates being ‘communicative’ and ‘collaborative’, but will translate in the future into business becoming ‘sociable’. From here on, the expectation and aspiration for a good company is to be good company.
Tomorrow: Why Innovation will be… ‘Loopy’
‘Sustainability: Say the Words!’ is a series of aphoristic ‘thoughts and shorts’ appearing regularly throughout 2016 – feedback welcome via Email, or Twitter: @SustMeme.
A version of this article – which explores co-creation in both the world of Business and the Arts, plus the prospects for cross-pollination between the two – first appeared in Artworks Journal, 23 September, 2013.
In tune with concepts of collaborative consumption and the sharing economy (particularly prevalent in the USA), ‘co-creation’ is currently very much in vogue for businesses looking to freshen up management, design and production processes, enhance communication upstream and downstream, foster stakeholder engagement, plus deliver both ideas and efficiencies. As a cutting-edge business strategy, the philosophy draws on the creativity of customers, staff and suppliers, combining all collective inputs to innovate and improve performance, sharing knowledge and learning. The paradigm shift is from thinking in terms of ‘goods’ to ‘services’, in pursuit of the co-creation of value.
In response, the world of the Arts is both learning and teaching simultaneously; picking up on these signals from business, as well as being seen as a natural arena for exploring alternative, open and dynamic new ways of working and thinking. But, why is this approach trending now? Read more