New writing… My latest piece for Real Views is now live, looking at how attitudes towards sustainability metrics have changed amongst the global investment community.
Clean and green energy is clearly becoming increasingly attractive to investors and fund managers as they decarbonise and derisk their portfolios, from stocks and shares, to assets and acquisitions. As a result, new resilience and responsibility metrics can now be seen influencing corporate clients, as well as real estate deals and development.
This brief ‘listicle’ identifies 5 key drivers behind these recent and ongoing shifts in perception, principle and practice that are impacting markets worldwide and together helping create ‘A new climate for sustainable investment’.
For the company of tomorrow, as environmental sustainability becomes increasingly commonplace and the language used to describe it sometimes flat and tired, so its underachieving sibling social sustainability will blossom and grow in popularity. This more human-centric business vision will necessitate a subtle linguistic shift towards ‘people-words’. The combined trends of social-media engagement and interaction with the sharing economy (forecast to be worth $335bn by 2025) currently see corporates being ‘communicative’ and ‘collaborative’, but will translate in the future into business becoming ‘sociable’. From here on, the expectation and aspiration for a good company is to be good company.
Tomorrow: Why Innovation will be… ‘Loopy’
‘Sustainability: Say the Words!’ is a series of aphoristic ‘thoughts and shorts’ appearing regularly throughout 2016 – feedback welcome via Email, or Twitter: @SustMeme.