The Future in 5 Words… #2 ‘Sociable’
Why Business will be… ‘Sociable’
For the company of tomorrow, as environmental sustainability becomes increasingly commonplace and the language used to describe it sometimes flat and tired, so its underachieving sibling social sustainability will blossom and grow in popularity. This more human-centric business vision will necessitate a subtle linguistic shift towards ‘people-words’. The combined trends of social-media engagement and interaction with the sharing economy (forecast to be worth $335bn by 2025) currently see corporates being ‘communicative’ and ‘collaborative’, but will translate in the future into business becoming ‘sociable’. From here on, the expectation and aspiration for a good company is to be good company.
Tomorrow: Why Innovation will be… ‘Loopy’