Guest Blog: Are you an unwitting polluter?

GUEST BLOG: Eco-conscious consumers are cutting plastic, but confused about how they can help most…

When it comes to recycling, do you have the best of intentions, but not always the information or knowledge to match? Are you an unwitting polluter? In this SustMeme Guest Post, Yanyan Ji, SVP Marketing at Gazelle, a known leader in electronic waste, talks us through the findings of a representative survey of British consumers, which explored their environmental beliefs and lifestyle behaviours, plus, in some cases, the disconnect between the two…

YJ: New research finds 83% of Britons are doing more than ever to cut the amount of plastic they use and throw away. Women are leading this plastic-cutting charge with 90% saying their desire to use less is higher than ever.

However, the survey, which was carried out by the phone-recycling company, Gazelle, also found that over 35 million Brits (57% of those surveyed) are still risking dangerous chemicals leaching into the ground and contaminating our soils and waterways, by throwing away electronic gadgets such as old phones. Read more

Explainer: How Microplastics Threaten Our Environment

Microplastic pollution is being found everywhere, literally: it is in our rivers; on our gardens; in the food we eat; it is even now in human poop.

Perhaps the worst aspect of microplastic pollution is that no effective and efficient way of removing the full range of debris has yet been found.

The EU has, however, recently proposed a wide-ranging ban on the use of ‘intentionally added’ microplastics, which if approved into law could see a phase-out starting 2020.

Meantime, recovering plastics from oceans and recycling them before they start to break down into small fragments is one way to fight this kind of pollution. When recycled, these plastics are used to create sustainable products.

This excellent infographic below, from Roman Chaloupka and GreenMatch, tells us more about how Microplastics Threaten Our Environment.

You can view the original, also learn about becoming ‘waste aware’ and fighting pollution, as well as the creators themselves here; plus Follow them on Twitter.

Micro Plastic Pollution

From Re-use and Repair, to Sensors and Smart Tech


New writing Two more of my recent pieces for Guardian Sustainable Business are now live. Running in their paid-content section on Sustainable Electricals, sponsored by WRAP, the articles explore the business case for adoption and promotion of circular economy models in the sector, with particular reference to Waste Electrical and Electronic Equipment (WEEE):

The full Guardian series on Sustainable Electricals with WRAP can be viewed here.

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