GUEST BLOG: Eco-conscious consumers are cutting plastic, but confused about how they can help most…
When it comes to recycling, do you have the best of intentions, but not always the information or knowledge to match? Are you an unwitting polluter? In this SustMeme Guest Post, Yanyan Ji, SVP Marketing at Gazelle, a known leader in electronic waste, talks us through the findings of a representative survey of British consumers, which explored their environmental beliefs and lifestyle behaviours, plus, in some cases, the disconnect between the two…
YJ: New research finds 83% of Britons are doing more than ever to cut the amount of plastic they use and throw away. Women are leading this plastic-cutting charge with 90% saying their desire to use less is higher than ever.
However, the survey, which was carried out by the phone-recycling company, Gazelle, also found that over 35 million Brits (57% of those surveyed) are still risking dangerous chemicals leaching into the ground and contaminating our soils and waterways, by throwing away electronic gadgets such as old phones. Read more
New writing… Two more of my recent pieces for Guardian Sustainable Business are now live. Running in their paid-content section on Sustainable Electricals, sponsored by WRAP, the articles explore the business case for adoption and promotion of circular economy models in the sector, with particular reference to Waste Electrical and Electronic Equipment (WEEE):
The full Guardian series on Sustainable Electricals with WRAP can be viewed here.
A version of this article first appeared in a Special Report on ‘Managing Waste’, published in The Times, 5 March, 2014.
Phonebloks: An innovative modular design concept for ‘a phone worth keeping’ (case study below).
Gold, silver and platinum will be amongst precious metals worth £1.5 billion purchased unwittingly in the UK between now and end 2020. This hoard of hidden treasure will be scattered throughout 10 million tonnes of electronic products bought by organisations, companies and private individuals alike.
Electronic, digital and mobile technologies are big business. The marketplace is competitive, evolving constantly and rapidly. Sales are strong, not least because products date and break.