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Tag: Marketing

July 25, 2019 Jim McClelland

Guest Blog: Does ‘sustainable’ mean anything anymore?

Sustainability: Love it or hate it, do you still use it? Robert Blood discusses the S-Word, its usage and origins, plus disputed credibility today.

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January 5, 2016 Jim McClelland

Sustainability: Say the Words!

‘Don’t Let the Perfect Be the Enemy of the Good’  There can be a nervousness amongst brands and organisations only

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