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Tag: Marketing

Close-up of red PUMA Speedcat shoe with white stripe and gold branding, pictured on plinth in store, with display signage blurred behind.
June 11, 2025 Jim McClelland

Sustainability report gets voiced in Gen-Z fashion

News: Leading global sports brand teams up with influential young content-creators to help sustainability report bridge the generation gap.

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July 25, 2019 Jim McClelland

Guest Blog: Does ‘sustainable’ mean anything anymore?

Sustainability: Love it or hate it, do you still use it? Robert Blood discusses the S-Word, its usage and origins, plus disputed credibility today.

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January 5, 2016 Jim McClelland

Sustainability: Say the Words!

‘Don’t Let the Perfect Be the Enemy of the Good’  There can be a nervousness amongst brands and organisations only

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