Turning recycled plastic bottles into clothing and apparel — whether for fashion or football, underwear or snow gear — not only diverts waste from landfill, but also helps boost awareness of environmental issues and responsibilities amongst consumers. So, when a leading global brand lends its marketing muscle in support of eco-conscious living and the circular economy, the sustainability message gets seen and heard, big and loud.
Building on its previous success with eco fabrics, surf-inspired apparel and accessories brand Quiksilver has released a fresh animation to celebrate the launch of its new Recycled For Radness winter outerwear campaign, highlighting how the boardsports pioneer is recycling waste plastic into snow gear.
Back due to popular demand since the first boardshorts animation this Summer, the tongue-in-cheek video has been created once again by Jarrad Wright, and shows the journey of a plastic bottle becoming a snow jacket.
For the first time, 95% of Quiksilver outerwear this year is made from recycled plastic bottles, with the new collection and accompanying animation set to showcase the brand’s continued dedication to seek out the most sustainable and eco-friendly ways of manufacturing.
Concept, script and storyboard for this animation were produced by Quiksilver internal creative teams. Illustration, animation and voice work was created by Jarrad Wright.
Further Reading:
- More about Recycled for Radness, both the film and the collection;
- More on creative Jarrad Wright, via IMDB and Instagram;
- More on the range of Quiksilver retail products, in general;
- Also on SustMeme, Reuse and recycle: five brands show how it’s done — feature article authored for Fashion Economy report in The Times newspaper.
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