New writing… Pleased to say I have had another article published in The Times newspaper, as part of a special Raconteur report looking into Climate Change, both as it impacts, and is impacted by, the process of business and industry going digital.
The article explores the true climate cost of going digital. So, whilst cloud companies and datacentre operators might be making strides to cut their water and carbon footprints, corporates and industry sectors still need to be aware of the full environmental impact of undergoing digital transformation — if they are to avoid a range of unintended consequences for the planet (and ultimately everyone on it).
The disruption wreaked on ‘business as usual’ by COVID-19 has in many respects merely accelerated the process of digitalisation within markets and their supply chains. The question, however, is whether this emergency transformation has been pursued at the expense of environmental sustainability. What is the trade-off? What is the true cost?
The piece flags some of the latest findings from research around changing business priorities, including a fascinating breakdown of awareness levels by job function, which highlights potential disconnects within organisations in terms of their strategic and operational response to the digital imperative in a post-pandemic world.
Featured in a special report targeted at the C-Suite, the article carries insights and comment from a range of market perspectives and leading contributors with expertise in both digital tech and climate matters, including carbon, drawn from across the sustainable business community.
To read the feature article in full, please click the following link:
The full 16-page Climate Change report is available to view/download here.
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