Purpose: ‘Responsible Business’ in The Times
New writing… Pleased to say I have had another article published in The Times newspaper, as part of a special Raconteur report on Responsible Business.
The piece explores how purpose must be core to any commercial offering, but requires company-wide transformation to deliver on its promises and impact. Not every buinsess will make the cut and no amount of ‘rainbow-washing’ will paper over the cracks in CSR. In fact, against a backdrop of activism on the streets, market evolution has aguably already begun a process of natural selection. A pincer movement of public scrutiny and shareholder pressure is putting the squeeze on the 
charlatans and laggards. The writing is on the wall.
Tough talk is effectively over for responsible business. With big issues such as climate breakdown, plastic pollution and modern slavery making headlines and populating posts every day, surely the time to act is now?
To read the article in full, complete with expert insights, comment and analysis, please click the following link:
• ‘Corporate purpose requires a mindset shift’.
The full 16-page Responsible Business report is available to view/download here.
SUSTMEME: Get the Susty Story Straight!