The Future in 5 Words… #5: ‘Sustainable’

Why Life should be… ‘Sustainable’ Sustainability means very different things to different people – and I am not talking about debating the definition, as most of us are long past that point. For some in the more developed regions of the world and relatively affluent strata of society, it might mean investing in eco tech, CSR and social good – everything from waterless washing machines, to wellbeing […]

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The Future in 5 Words… #4: ‘Inclusive’

Why Work will be… ‘Inclusive’ Diversity is desirable; we know this. It is intrinsically linked to principles of fairness and respect, equality and human rights; with its arch nemesis Discrimination outlawed by state legislation and workplace regulation. This is not, however, why work will be inclusive in the near future: Inclusivity will be a matter of economic necessity. Why? Here follow two sample supporting […]

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The Future in 5 Words… #3: ‘Loopy’

Why Innovation will be… ‘Loopy’  At the back end of last year, the new Circular Economy Package from the European Commission came out to a cacophony of mismanaged expectations, eliciting cries of disbelief and sighs of relief, in almost equal measure. It was both lauded and lamented for the sake of a few percentage points either way. In one sense, of course the details matter; however, […]

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The Future in 5 Words… #2 ‘Sociable’

Why Business will be… ‘Sociable’  For the company of tomorrow, as environmental sustainability becomes increasingly commonplace and the language used to describe it sometimes flat and tired, so its underachieving sibling social sustainability will blossom and grow in popularity. This more human-centric business vision will necessitate a subtle linguistic shift towards ‘people-words’. The combined trends of social-media engagement and interaction with the sharing economy (forecast […]

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The Future in 5 Words… #1: ‘Sensorsational’

Why Cities will be… ‘Sensorsational’  Mushrooming urbanisation has already seen us race past the halfway point for the proportion of people living in cities (with estimates reaching 54% in 2014) and is predicted to hit 2 in every 3, by 2050 (66%). With the boom in mobile and digital technology exploding alongside, driven by smartphone ubiquity, we as people are becoming increasingly connected by sensor technology […]

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Stories from the Dark Side of the Moon

Dump Linear Language for a Circular Economy Last Tuesday evening, I experienced one of those minor green-geek moments that trips off a train of thought… The trigger was rubbish, literally. Walking the dog in the dark and drizzle, I got a small feelgood buzz seeing how many households had made the effort post-festivities to put out their waste for recycling. The detritus […]

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Sustainability: Say the Words!

‘Don’t Let the Perfect Be the Enemy of the Good’  There can be a nervousness amongst brands and organisations only just emerging into the eco and ethical arena, wary of communicating sustainability credentials and policies for fear of laser-like scrutiny of their entire operation (parts of which may well yet be ‘works in progress’). Fear not… Often this perceived risk […]

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