The Future in 5 Words… #5: ‘Sustainable’
Why Life should be… ‘Sustainable’
Sustainability means very different things to different people – and I am not talking about debating the definition, as most of us are long past that point. For some in the more developed regions of the world and relatively affluent strata of society, it might mean investing in eco tech, CSR and social good – everything from waterless washing machines, to wellbeing and workplace diversity – which is, of course, important. However, for others less fortunate, the meaning can be something entirely different. For victims driven to climate migration fleeing flooding or drought, facing hunger due to crop failure, battling disease through lack of clean drinking water, suffering abuses under oppressive regimes, or exploitation in modern slavery, Sustainability is not just a word, not some abstract concept: It is about survival.
Sustainability is a fact of life; a reality to be proven (or not) every second of every day, on an ongoing basis. It is not a luxury; it is a basic human right.
This is why, in future, life should be sustainable, for everyone.
The Future in 5 Words:
- Cities will be… ‘Sensorsational’;
- Business will be… ‘Sociable’;
- Innovation will be… ‘Loopy’;
- Work will be… ‘Inclusive’; and
- Life should be… ‘Sustainable’.