Learning to love carbon: ‘Responsible Business’ in The Times

New writing… Pleased to say I have had another article published in The Times newspaper, as part of a special Raconteur report on Responsible Business.

Restorative is radical. To do more good, rather than just less harm, sounds simple enough, but it is actually revolutionary for responsible business. For a start, you need to love carbon. From a perspective of the grand energy transition, carbon is obviously in play, commercially speaking. When it comes to the language of financial instruments and commodities, there is already a market for carbon, which can be counted, priced, traded and offset. Reimagining carbon as an asset, though, means considering it afresh in all its forms, from efficiency savings to ecological sequestration. My piece explores the benefits of restorative approaches to business and obstacles to delivering on those aspirations: from the principles of Net Positive, to the challenges of supply-chain engagement; and from carpet, to construction:

‘Restorative business revolutionising carbon use’.

The full 20-page Responsibe Business report is available to view/download here.

About Jim McClelland

Sustainable Futurist, Publisher, Editor and Journalist, Jim McClelland is also a regular Speaker and Chair on the events circuit, Strategic Media Consultant and the Curator at sustmememagazine.com. His interests include: Clean + Green, CSR, Built Environment, Smart Cities and Swarm Theory.
This entry was posted in Articles: The Times and tagged , , , , , , , . Bookmark the permalink.