New writing… This is the latest opinion piece authored by Jim McClelland for The Hub — the award-winning content platform curated by Mitsubishi Electric. It looks into the hard lessons being learned up in Davos, especially around ESG and sustainability, as the World Economic Forum gathered for its annual in-person get-together (rescheduled from January, due to Covid).
Disrupted and a little dispirited, the mood in Davos has been different this year. Frankly, however, the gloom pervading the mountain resort cannot be attributed simply to either the long shadow cast by the pandemic, or the tragic dark days of the war in Ukraine, or both.
The truth is the global economic downturn and climate emergency have started asking burning questions of the business elite, that currently make them less comfortable being papped schmoozing in ski-wear at a jet-set junket, enjoying an expense-account jolly.
So, is this the beginning of the end for the big-tent corporate circus?
(Spoiler alert) No. Davos is still unique as a world stage.
Davos itself is not the problem. It is not the cause of our sustainability ills; it is a symptom.
So, to get an understanding of the signals cascading down from the mountain tops, plus discover the four concrete commandments that form the foundations of a manifesto for any business ready to get real about its sustainability commitments in these difficult times, click the link below to read the article in full, free to access on The Hub:
Storm brewing up in the Swiss Alps.
To view a back-catalogue of articles authored by Jim McClelland for ‘The Hub’, please see archive here.
SUSTMEME: Get the Susty Story Straight!
