Formula E: Slipsteam of the electric dream
New writing… My latest piece for The Hub – the award-winning content platform curated by Mitsubishi Electric – looks at the rise of Formula E, the all-electric Grand Prix series, Now in its sixth year, Formula E has added not only new automaker teams for the new season – Mercedes Benz and Porsche – but also more major global brands as sponsor partners. As testing begins ahead of the first road race in the rather unlikely location of Saudi Arabia, my piece explores what this high-profile-but-zero-emissions sporting extravaganza says about the rise of electric vehicles worldwide, the countries and cities involved, plus the mainstreaming of the marketing push. Please click the link to read the post in full and learn how this ‘E-revolution hits the road‘.
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