New writing… Pleased to say I have had another article published in The Times newspaper, as part of a special Raconteur report into the Future of Packaging and the impact of COVID-19 on the market for sustainable solutions, in particular.
The article weighs up the risk that, as health and safety becomes the top concern for consumers post-pandemic, the skew placed on the market by coronavirus may have halted the progress of sustainable packaging.
Pre-pandemic, packaging was on a roll. The global market value in 2019 was $917 billion, according to research by Smithers, with forecasts it would top the one-trillion mark by 2024. The demand for sustainable solutions was strong and rising. The question is, can and will this trend continue in a virus-averse world?
My business journalism examines the underlying issues and highlights the existing problems. It also explores innovative and entrepreneurial responses to the extreme and unexpected situation that we find ourselves in, as we head into Q4 , 2020. As the opening article in the report, the analysis seeks to provide a sense of the prospects for sustainability not just surviving COVID-19, but potentially spreading wider and embedding deeper as the market regenerates. The piece carries insights and comment from a range of market perspectives and leading contributors with expertise in consumer trends, retail and packaging, all drawn from across the sustainable business community.
To read the feature article in full, please click the following link:
The full 20-page Future of Packaging report is available to view/download here.
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